How to Train Your Dragon

Walmart & DreamWorks are showing you “How to Train Your Dragon”


Walmart & DreamWorks Animation Reinvent Retail-tainment with Exclusive, First-of-its-Kind Program for “How to Train Your Dragon”

More Than 2,500 Viking Ships Descend on America,
From New York’s Times Square to Walmart Stores Nationwide

Get ready~ anchors aweigh. More than 2,500 Viking Ships are sailing into Walmart stores nationwide as DreamWorks Animation & Walmart unveil an exclusive, first-of-its-kind program tied to the March 26th release of the studio’s feature film, “How to Train Your Dragon.”

Just before the film hits theaters this week, Walmart and DreamWorks Animation are bringing into port a unique retail-tainment experience that customers cannot miss, featuring a giant “How to Train Your Dragon” designated area in stores, complete with a Viking ship and more than 100 “How to Train Your Dragon” items for purchase.

Walmart and DreamWorks Animation have also shared the experience with New York City, they docked a 40-foot Viking Ship in the center of New York’s Times Square the last two days for an event for movie fans, which included a special appearance by America Ferrera (Ugly Betty), who voices the role of girl Viking “Astrid” in ”How to Train Your Dragon.”

The dragon-ized products at Walmart include anything a little Viking could want, including exciting dragon and Viking-themed toys such as foam swords and helmets, apparel, skateboards, hooded towels, sunglasses and snacks, all available among the life-like character stands of Viking- and dragon-themed fixtures, as well as Walmart’s actual Viking Ship displays holding the products. Also for the first time, Walmart has developed a “How to Train Your Dragon” activity book that will be found in Happy Meals at 1,000 McDonald’s locations in Walmart stores.

Online, fans of the movie can create their own Viking name or watch the dragon’s fire burn a message on screen through Walmart’s digital ads. Walmart’s “How to Train Your Dragon” Web site, which will feature a Dragon-themed map game, goes live on April 1.

About “How to Train Your Dragon”
Set in the mythical world of burly Vikings and wild dragons, and based on the book by Cressida Cowell, “How to Train Your Dragon” tells the story of Hiccup, a Viking teenager who doesn’t exactly fit in with his tribe’s long-standing tradition of heroic dragon slayers. Hiccup’s world is turned upside down when he encounters a dragon that challenges him and his fellow Vikings to see the world from an entirely different point of view.

Find a Walmart by you and more information about Walmart by visiting: www.walmart.com or www.walmartstores.com.


Con’t on a blog later on Wednesday:

How to Train Your Dragon
- Special "Mom" Screenings Friday March 26th!

Paramount is looking to get the word out about special morning screenings for moms this Friday at 10 am in these cities:

* Chicago (suburbs only)
* Denver (Douglas County, Boulder Valley, Littleton)
* Los Angeles (Inland Empire ONLY)
* Miami (Broward County)
* Minneapolis (Rosemount & Bernsville Egan)
* Orlando (Orange County, Brevard, Volusia)
* Portland
* Sacramento (Stockton, Lodi & Vacaville Counties)
* Salt Lake City (Weber, Toolele & Murray Counties)
* Tampa (Mantee, Sarasota, Hernando & Citrus County)
* Washington D.C. (Prince Georges County & Spotslyvania)

(unfortunately there are not screenings in PA , NJ, or NY)

The reviews are SCORCHING HOT and the movie looks like a ton of fun. Check your local movie listings for information about time and location for other showings.

http://www.howtotrainyourdragon.com/

** Go to Opening Day Breakfast Screenings**



From the studio that brought you “Shrek,” “Madagascar” and “Kung Fu Panda” comes “How to Train Your Dragon.” Set in the mythical world of burly Vikings and wild dragons, and based on the book by Cressida Cowell, the action comedy tells the story of Hiccup, a Viking teenager who doesn’t exactly fit in with his tribe’s longstanding tradition of heroic dragon slayers. Hiccup’s world is turned upside down when he encounters a dragon that challenges him and his fellow Vikings to see the world from an entirely different point of view.

DreamWorks Animation's “How to Train Your Dragon” was produced by Bonnie Arnold and directed by Chris Sanders and Dean DeBlois. Rated PG